The process involves an even more complex phenomenon: the non-acceptance of themselves by large sectors of women around the world and the re-reading they do of themselves and their traditional standards in the most diverse contexts, bis zur "pretend" to equate themselves to the model, or to the idealization of the same from the internet and the fashion industry. Presenting the feminine ideal as a doll results in a reduction of women according to the needs of society for their self-complacency, making this an attribute to be exhibited. It is in this direction that many femininities are projected, evidencing a deep crisis of self-esteem, in their eagerness to be admired/socially accepted, so they affiliate themselves to this pattern immolating their authenticity. The phenomenon has penetrated so deeply into sensibilities and mentalities that it is not only fully accepted, but also stimulated and disseminated within the female collective, which transfers to the interior of the same a process of objectification that contrasts with the effective feminine emancipation of women and their role as an active entity in the context of postmodernity.