Alex Martínez – Sketches and Visions

The work of Alex Martínez Fresneda unfolds at the crossroads of art, design, and illustration. With a background in architecture, he crafts a playful, vibrant, and accessible visual language where shapes and colors come together to create striking compositions that instantly engage the viewer.

More than just functional, his pieces explore the expressive possibilities of graphic design and illustration, generating imagery that sparks curiosity and invites closer attention. Each work reflects a keen eye and artistic sensibility that transforms everyday elements into unique visual experiences.

A signature aspect of his work is the tribute he pays to iconic figures of Cuban art. With deep respect and knowledge of the island’s visual heritage, he reinterprets classic aesthetic codes through a fresh, contemporary lens filled with symbolic references. Rather than imitation, his approach fosters a creative dialogue with the artistic legacy that inspires him.

In his practice, design becomes a medium for artistic exploration. His mastery of image, color, and composition enriches the contemporary visual landscape with works that stand out for their wit, originality, and charm. Alex Martínez Fresneda’s work reaffirms that Cuban art remains a fertile ground for innovation, play, and imagination.