Nelson Céspedes

So happy I could die

Painting - 2019
Unique
Acrylic on canvas
120 x 100 cm
1,500 USD
Artwork Statement

... the industry of the superfluous, in the contemporaneity, acquires for many more and more the category of indefectible. Beyond glamor, the market is directed to a complex and obsessive relationship between the needs of the individual and the product, where the visual prevails over quality or utilitarian value.
This situation persists - which is not a conflict, but a one-to-one relationship - in all areas, as much as is possible in the context of globalization. Tourism as a locomotive, migratory processes, marketing and advertising are part of the framework.
And it is that the product is hierarchical from a kind of reverie, of nebula where –in general- very little identity has to do, but the appearance of “modernity”. It is the distorted merchandise between mirrors. It is the taste imposed like a toy. It is reality through a kaleidoscope.
Thus expresses a context. Works of medium and small format, made in acrylic on canvas in which advanced realism is easily perceived, rank that portion of Cuba, where contact with the outside world - remittances, parcels, visits, tourism, audiovisual consumption - frames the aesthetic taste ; informs, deforms and transforms it into a futile baroque style.
In Sweet Dreams, jams, souvenirs, decorations as symbols, are the basis of an intentionally kitsch pictorial proposal, which, beyond the pure artistic fact, constitutes a cry of alert.